Microsoft Dynamics CRM 4.0 Marketing enables sales and marketing professionals to deliver targeted communications to prospective and exisiting customers, shorten the sales cycle and improve close rates

How will your business benefit?

• Plan more proactively. Transform customer information into clear, actionable knowledge that enables your company to respond quickly to changing customer preferences and emerging market opportunities.
•  Create a clear customer view. Provide your marketing organization with instant access to complete customer information. 
• Understand what customers tell you. Reporting and analysis tools built on Microsoft SQL Server Reporting Services give you the precise customer knowledge you need to make sound decisions quickly.
• Manage work more easily. Microsoft CRM delivers CRM functionality as a natural extension of Microsoft Outlook. Manage customer e-mail, appointments, tasks, and contacts from a single business application.
• Execute smarter campaigns. Use intelligent list and segmentation tools to reach prospective customers quickly and effectively, and transform successful campaigns into templates that can easily be reused in the future.
• Get real-time visibility. Comprehensive reporting and analysis tools help you track response rates, measure interest levels, and monitor costs for every campaign and activity in real-time.
• Build deeper customer relationships. Use a closed-loop view of each customer’s preferences, relationships, and buying history to anticipate their future needs.
• Launch campaigns quickly. Transform successful campaigns into templates that make it easy to quickly launch future campaigns.

Develop lists more efficiently.

Microsoft CRM 4.0 streamlines processes for defining, using, and sharing lists within your organization.

• List creation. Automatically create lists based on accounts, contacts or leads. Generate new lists through individual lookups, or use Advanced Find to identify potential customers based on a wide range of user-specified criteria.
• List import. Easily import information on contacts and leads. Integrate leads from sources such as databases, text files and Microsoft Excel. 
• List maintenance. Quickly add or remove members from lists. Define dynamic lists where the membership changes in real time or static lists with fixed membership groups.

Better manage campaigns

Microsoft CRM enables you to develop sophisticated marketing campaigns that coordinate campaign activities, materials and resources.

• Plan campaigns: Use predefined system templates, save campaigns as templates to re-use for future campaigns or create new campaigns from scratch. Define tasks, activities and marketing materials for the entire campaign lifecycle, create budget, and define follow activities for respondancts and non-prespondants.
• Execute campaigns: Schedule campaign activities to be performed immediately or at a specific time in the future.
• Track responses: Drive closed-loop campaign execution by tracking responses to every campaign activity.
• Monitor results: Generate detailed real-time performance reports that track key performance factors including ROI, response rates and cost per response. Access an overview of production schedules displayed in Gantt charts and use drag-anddrop functionality to reschedule operations. Changes are reflected in the relevant production order.